Be Creative with Staff Recognition Programs
By Joe Haddad
Employees
are perhaps your organization’s greatest asset. In fact, according to a
recent survey conducted by PNC Bank Corp., knowledgeable and attentive
employees account for 80 percent of the reasons consumers feel
satisfied. Furthermore, there is a direct link between satisfied
customers and long-term profitability. In fact, a five percent increase
in customer retention can increase lifetime profits from a customer by
7 percent. On the flip side, 70 percent of unhappy customers abandon
vendors because of poor service by employees. All of this adds up to
some powerful evidence in support of keeping your staff happy and
motivated. Many businesses and organizations
acknowledge staff members with an employee recognition program. A
recent university study asked employees to rate how they felt about
awards and incentives. The survey concluded the following:
1. Employees like awards and incentives.2. They are motivated to win awards.3. Together employees work hard to win awards.4. Staff members encourage their co-workers to work toward awards and incentives.
Say it with Personalized Promotional ProductsWhile
many businesses choose to reward and recognize employees with cash, a
1999 Incentive Federation Survey on Incentive Practices revealed that
65 percent of executives believe incentive programs using travel and
merchandise are more memorable than those using cash. Promotional
products are an ideal way to commemorate special company events and are
often used to recognize employee performance, anniversaries, birthdays
and other milestones. The promotional products industry reached $17.8
billion in sales in 2000, with 17.7 percent of those sales related to
employee relations and recognition programs. From
anniversary pins and apparel to pens, plaques and commemorative clocks,
there are literally thousands of items to choose from. Some of the most
popular items are wearables, writing instruments, desk accessories and
tote bags. Other well-received items to consider are memo pads,
stationery and business cards. Most items can be imprinted with a logo,
name or special message, making them an even more appealing and
personal gift for staff members. With more than 30,000
promotional products to choose from, work with a vendor that has access
to an array of products and product lines. Keep in mind that many
printers offer promotional products and can help you select items that
complement your print communications. Designing a Program That’s Right for Your OrganizationWhen creating a recognition program, first ask the following questions: • What are your objectives? For example, do you want to reward performance, loyalty or something else?• What common characteristics do employees share? This might be helpful in determining what types of gifts or awards to give out.• What image do you want to project with your recognition program? Do you want the organization to appear extravagant or practical?• How, when and where will employees be recognized? For example, will the recognition be public or private? Putting
extra time into the planning stages of your program will increase its
effectiveness.
Your employees – and your business – are worth it.
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