Spreading Goodwill is Good Business
By Joe Haddad
The holiday season is an opportune time to express appreciation for your customers’ patronage and loyalty. Not only is this considered appropriate and gracious, it is good business. From greeting cards to customized presents, spreading goodwill is a sure way to improve your business relationships all year long.
Giving has its own rewards
Although the economy is uncertain and companies are looking to cut corners, it is important to show appreciation to your loyal customers. Despite the intrinsic value of giving, embracing the holiday spirit can have tangible benefits. According to one survey, 78 percent of small businesses believe holiday gift giving has helped improve their business, and 56 percent say gift giving has led to increased sales. Gift giving is well worth the investment.
Holiday cards
Holiday cards provide a simple, meaningful way to reinforce relationships, and can be created to fit any budget. The card’s artwork and text give recipients an instant impression of your unique style. These “friendly” direct mail pieces help keep your name top-of-mind and reinforce customer relationships. To enhance the value, there should be at least one personal signature on holiday cards.
Calendars
Whether it’s a wall calendar, desk calendar or wallet-size calendar, this versatile gift ranks high among the most popular holiday gifts. Everyone uses a calendar at some point, and if your name or company logo is discreetly included, viewers will have a yearlong reminder of you and your services. Calendars can be personal or universal and are practical because they can be distributed for several weeks before and after the holiday season.
Custom memo pads or stationery
As with calendars, memo pads and stationary are functional gifts that can be used throughout the year. Personalizing the items with the recipient’s name, initials, a favorite hobby or other individual expression shows that you have put time and thought into the gift.
Customize gifts with labels
Any gift becomes more personal when customized with a label. From floral arrangements to food baskets, tastefully labeling a gift with your logo or a special message helps distinguish it from others. For example, one company ordered labels for champagne bottles in commemoration of their 25th anniversary. The labels featured a thank you message to staff and clients, adding personal value to the gift.
Promotional products
Because promotional products are often useful or decorative and may be imprinted with a logo or personal message, they make perfect holiday gifts. When possible, select a promotional product that bears a natural relationship to your profession. Some of the most popular items are desk and office accessories and edible products, such as candy, cookies and nuts – all of which can be custom packaged.
Customizing holiday cards and gifts adds a distinct touch customers will remember all year long. Contact your print professional for ideas to help your business or organization spread goodwill with customer appreciation gifts. It’s good business.